Key Moments in episode 131 of the Daily Brand SERP series:
00:00 Brand SERP for Indian Swad
00:11 Searching Indian Swad in French
00:35 Switching search language to English
00:57 Practical tip: How to be more accessible to English speaking customers
Although I live in France and speaks the local language, I often use Google Search in English.
Now, search results change when you switch languages in any location. I showed some dramatic changes a few weeks ago in Yves Saint Laurent‘s Knowledge Panel when searching across multiple languages.
Here’s an example for a restaurant in Paris: Indian Swad. But rather than looking at the right rail, I focused on changes to the top results on the left rail. When searched in French, Indian Swad’s homepage ranks at the top their Brand SERP which is groovy. When searching in English language, their site is nowhere to be seen.
So, Indian Swad misses the chance to be more visible in search for anglophone tourists and residents who prefer using English. That is a pity 🙁
What can they do? I’ll share the trick 😉
Kalicube’s #DailyBrandSERP November 16th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Indian Swad, an Indian restaurant in Paris, where I live. Now, what struck me is that I search a lot at the time in English, even though I live in France and here I’ve pulled up the French result, where their website ranks number one, they have these reviews, they have some more reviews down here.
This is a pretty good Brand SERP for an Indian restaurant in Paris. And on the right hand side, we’ve got their Google My Business or rather Google Business Profile as it’s now called, which looks pretty great. But then I thought, if I searched in English in Paris, what do I get? And the answer is they lose that top spot.
Here, they had the top spot with their own website.
Here, they don’t, which is a pity. They lose some of the control of that Brand SERP for tourists in Paris who are going to be searching in English. So perhaps, what they could do is create an English version of their website. So that when English speaking people search for Indian food or for the restaurant in Paris, they get that great result that they control and they can pull those clients in, English speaking or French speaking.
Thank you very much and I’ll see you soon.
