Open Entity Statements in the Knowledge Panel for UC Merced

Key Moments in episode 111 of the Daily Brand SERP series: 00:00 Brand SERP for UC Merced00:10 UC Merced’s groovy left rail00:25 Open entity statements!01:00 Typical entity statements for University of Liverpool01:16 Practical tip: Control the KP information To see the snippet for an entity statement in a knowledge panel, the user needs to click […]

Geo-Sensitive Vocabulary for Liverpool F.C.’s Knowledge Panel on Google

Key Moments in episode 44 of the Daily Brand SERP series: 00:00 Brand SERP for Liverpool F.C.00:05 Liverpool F.C. in the 80’s vs today00:25 Up-to-date information right off the bat00:44 The culture sensitive knowledge panel How great that even in knowledge panels, Google is vocabulary and culture sensitive. In London, Google describes Liverpool F.C. as […]