Who is the Brand SERP Guy?

“The Brand SERP Guy” is the pseudonym of Jason Barnard from Kalicube. All three of them specialise in Brand SERP optimisation and Knowledge Panel management.

Jason Barnard, The Brand SERP Guy

Brand SERP
Optimisation Expert

Knowledge Panel Management Expert

Who is the Brand SERP Guy?

“The Brand SERP Guy” is the pseudonym of Jason Barnard from Kalicube. All three of them specialise in Brand SERP optimisation and Knowledge Panel management.

Jason Barnard, also known as The Brand SERP Guy, is a digital marketing consultant who specialises in Brand SERP optimisation and Knowledge Panel management. He helps businesses ensure that their brand message is accurately reflected on Google when searched for by their target audience. This includes making sure that the message displayed by Google is what the company intends and wants it to be. Barnard’s ideal clients are businesses that have invested a significant amount in creating a brand message that resonates with their audience and want to ensure that it is accurately reflected on Google. One common mistake that people make when managing their brand message on Google is not paying attention to what is displayed when their brand is searched for and not taking steps to correct any inaccuracies or discrepancies.

Kalicube has four offers to help you optimise your Brand SERP and manage your Knowledge Panel

Kalicube has four offers to help you optimise your Brand SERP and manage your Knowledge Panel


Manage your Brand SERP

Beginner: Book

Jason’s book will help you understand the concepts and get you started with some simple practical advice.

Manage your Brand SERP

Beginner: Book

Jason’s book will help you understand the concepts and get you started with some simple practical advice.

Intermediate: Courses

The courses in the Kalicube Academy (taught by The Brand SERP Guy himself) will help you optimise your Brand SERP using simple, effective techniques that are proven to work.

Intermediate: Courses

The courses in the Kalicube Academy (taught by The Brand SERP Guy himself) will help you optimise your Brand SERP using simple, effective techniques that are proven to work.

Advanced: SaaS Platform

 Kalicube offers a SaaS platform, Kalicube Pro, to help expert digital marketers and ORM experts to optimise Brand SERPs and manage Knowledge Panels.

Advanced: SaaS Platform

 Kalicube offers a SaaS platform, Kalicube Pro, to help expert digital marketers and ORM experts to optimise Brand SERPs and manage Knowledge Panels.

For all levels: Consultancy

Why Choose One-on-One Consultancy?

These personalised sessions are the perfect in the following cases: Help With a Specific Brand SERP or Knowledge Panel Issue and Strategising Your Digital Presence Through Your Brand SERP

For all levels: Consultancy

Why Choose One-on-One Consultancy?

These personalised sessions are the perfect in the following cases: Help With a Specific Brand SERP or Knowledge Panel Issue and Strategising Your Digital Presence Through Your Brand SERP

What’s to see on TheBrandSERPGuy dot com?

What’s to see on TheBrandSERPGuy dot com?

Why does Jason Barnard use the pseudonym
“The Brand SERP Guy”?

Why does Jason Barnard use the pseudonym
“The Brand SERP Guy”?

Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013. So, using the pseudonym “The Brand SERP Guy” makes sense!

Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry

I’ve been looking deeply at Brand SERPs – what your audience sees when they google your (brand) name – since 2013. And the more I look at it, the more I see:

1) what an absolutely massive “miss” this is for business owners, brand managers and marketers.

2) how easy it is to set things right (even with no SEO knowledge).

3) how vast this topic is and how much I still have to learn about it.

Jason Barnard