The Brand SERP Guy

The Brand SERP Guy

Who is the Brand Serp Guy?

Jason Barnard is “The Brand SERP Guy”. Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Jason Barnard’s official site >>

Jason Barnard, The Brand SERP Guy

I’ve been looking deeply at Brand SERPs – what your audience sees when they google your (brand) name – since 2013. And the more I look at it, the more I see:

1) what an absolutely massive “miss” this is for business owners, brand managers and marketers.

2) how easy it is to set things right (even with no SEO knowledge).

3) how vast this topic is and how much I still have to learn about it.

Jason Barnard

What’s to see on

Why does Jason Barnard use the pseudonym “The Brand SERP Guy”?

Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013.

Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry ????

Manage your Brand SERP


Jason’s book will help you understand the concepts and get you started with some simple practical advice


Jason’s courses will help you optimise your Brand SERP using simple, effective techniques that are proven to work.


Jason’s company Kalicube offers a SaaS platform, Kalicube Pro, to help expert digital marketers and ORM experts to optimise Brand SERPs and manage knowledge panels.