Jason Barnard – The Brand SERP Guy

In the SEO community, Jason Barnard uses the pseudonym The Brand SERP Guy.

John Mueller from Google says: “From Google’s side, [Knowledge Panels] are just algorithmic… I honestly don’t know anyone else externally who has as much insight …”

Nobody Knows More About Brand on Google

John Mueller (@JohnMu) is a Google employee and a spokesperson for Google

Why does Jason Barnard use the pseudonym “The Brand SERP Guy”?

Jason uses the pseudonym The Brand SERP Guy because he is the leading expert on mastering digital brand presence.  Potential customers google a person or business name before they do business with them. The search results (SERP) for that brand determine whether the customer engages with that brand. Jason knows this from personal experience. 

In 2013, when potential clients googled his name they found his former role as CEO of a company that produced a successful cartoon series for children, Boowa and Kwala. Jason lost business because the search results for his name didn’t reinforce trust in Jason’s brand as a digital marketer.  

Jason helps business leaders and agencies secure more customers by controlling their brand narrative online through podcasts, public speaking, books, his digital marketing agency, and his unique SaaS platform for digital marketing and SEO consultants.  You’ll know you’ve found the Brand SERP Guy because he wears a red shirt.

Jason Barnard’s Current Position

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency based in France. Jason is also a digital marketer known as the “The Brand SERP Guy.” Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

Jason Barnard’s extensive entrepreneurial ventures:

Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. 

Jason Barnard’s Publications

Jason’s first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.

How Jason used his Degree in Economics and Statistical Analysis.

Jason was awarded a Degree in Economics and Statistical Analysis from Liverpool John Moores University in 1988. His statistical expertise and grounding in Economics allow Jason to interrogate and interpret search engine data and forecast and implement effective, profitable and future-proof brand digital marketing strategies with SEO baked in. 

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing.

Jason  has been requested to present at major marketing conferences worldwide. Jason has spoken about Brand SERP, Knowledge Panels, and Digital Marketing at  BrightonSEO, PubCon, SMX series, and YoastCon.

Jason has been hosting a digital marketing podcast for five years.

The podcast “Branded Search (and Beyond) with Jason Barnard” is a weekly staple in the digital marketing community. The podcast has run continuously for over five years, with over 250 episodes available. Jason’s guests include Rand Fishkin, Cindy Krum, Andrea Volpini, Joost de Valk, Alex Sanfilippo, Scott Duffy, Joe Pulizzi, and Koray Tugberk Gubur.

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the “The Brand SERP Guy.” Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.