The Brand SERP Guy
A new Rich Element being tested by Google that (if they go ahead and roll this out) will be big in the Brand SERP world. Thanks to Brian Freiesleben for pointing this out and providing a video demonstration. Feeling Curious provides more information around the topic or entity. So it will be present for Brand […]
Multiple people have reported subtitle changes in their Knowledge Panel. Bill Slawski’s changed from “Consultant” to “Search Engine Technology” (Shurely Shome Mishtake, that should technologist, but hey !) And for Matt Artz, the subtitle has been ping-ponging from Musician to Podcaster, back to Musician and now (it seems permanently) back to Podcaster. This change for […]
I think something BIG just happened in Google-Knowledge-Graph-World. The depth of the Knowledge Graph seems to have changed… for the deeper. The last #knowledgegraph update on November 12th was 4 times less volatile than any other previous. That was curious so I mapped the average number of entities returned by a query and there is […]
Google is testing the option to give a review for a company directly on the SERP. It seems that, when I visit an online store and Google believes it is likely I made a purchase, then the next time I search for that brand, I am offered the option to leave a review right on […]
Following the Knowledge Graph update yesterday (29th October 2021), there has been some chatter around missing / losing knowledge panels. As with any Google algo or dataset update, there are “winners and losers”. But in this case, it seems to be well-known brands losing out, which is a little unusual. Reuben Yau pointed out Search […]
There was another Knowledge Graph update 29th October 2021. As always, the number of entities that saw a shift in the confidence score was around 80%. As always, this will trigger some knowledge panel volatility too. This time, it seems to be more than usual. But always remember that the correlation is always partial since […]
Finding ways to control your Brand SERP in real time (or near-to real time) is tough. Twitter boxes have been the go-to candidate for years. But Google is introducing more and more. YouTube channel boxes recently appeared (see here). The of course news carousels (but you have a distinct lack of control there). For personal […]
Google has been triggering Knowledge Panels that have no content – not even a name. These are not triggered on normal searches, just when searching with the kgmid : https://www.google.com/search?kgmid=/g/11j1xl2z78 These empty knowledge panels come from the Web Index Knowledge Graph vertical. Here is a Twitter thread about that from August:
Google has been testing sticky filters in the form of pills on knowledge panels in the US for a few weeks. Quick explanation: when the user clicks on a filter they get a search result focussed on that facet of the person’s life and career. That alone makes it an incredibly important aspect of Knowledge […]
I can now spot Twitter results that trigger into Twitter Boxes by the spacing between the results… I’m calling them dormant Twitter Boxes or Sleeping Twitter Boxes. When the Twitter profile ranks on a Brand SERP, and the spacing between it an the result below and above is larger than the normal spacing between results, […]