Google Thinks Toys R us is a Clothing Retail Company

Key Moments in episode 178 of the Daily Brand SERP series: 00:00 The Brand SERP for Toys R Us 00:11 Small criticism for their Rich Sitelinks 00:27 Small mistake on the Knowledge Panel subtitle 00:53 An off-topic MasterCard login page Google has overlooked an important piece of information for Toysrus! In its Knowledge Panel, Google […]

Brand SERP: What Does “Doing a Disney” Mean?

Key Moments in episode 175 of the Daily Brand SERP series: 00:00 The Brand SERP for Disney00:11 What does “do a Disney” mean?00:33 The Bluelinks Disney own in New York00:55 Disney in France01:17 Practical tip: Own every single Bluelink on your Brand SERP Definition of “Doing a Disney” from the Kalicube Vocabulary: A Disney /ˈdiznē/ (noun) – […]

What Prevents ASUS From Doing A Disney?

Key Moments in episode 173 of the Daily Brand SERP series: 00:00 The Brand SERP for ASUS00:09 What does “doing a Disney” mean in the Kalicube vocabulary?00:27 Kalicube Tuesdays has managed to do a Disney 00:42 How can you tell they are doing a Disney?01:06 Wikipedia prevents ASUS from doing a Disney!01:14 Practical tip: Page […]

Strange Ranking of the Twitter Boxes on McDonald’s’s Brand SERP

Key Moments in episode 166 of the Daily Brand SERP series: 00:00 The Brand SERP for McDonald’s 00:09 McDonald’s unclaimed Knowledge Panel 00:22 Their Map Pack is right at the top! 00:41 Why their Twitter Boxes ranks three quarters at the bottom? 01:04 Practical Tip: Google considers user needs and relevance when it comes to […]

Google Has a Doubt About its Answer to One of Quaker Oats’ Entity Statements

Key Moments in episode 164 of the Daily Brand SERP series: 00:00 The Brand SERP for Quaker Oats 00:08 Google is sorting out the ambiguity of Quaker Oats 00:42 Quaker Oats’ two groovy Entity Statements 01:09 Google’s doubt on its article snippet! 01:22 Practical Tip: If Google is not sure about a piece of information, […]

Cetaphil’s Wikipedia Page Can’t Trigger a Knowledge Panel

Key Moments in episode 162 of the Daily Brand SERP series: 00:00 The Brand SERP for Cetaphil 00:10 Cetaphil’s good grip of their left rail 00:30 The intriguing absence of their Knowledge Panel 00:42 The rare case of Wikipedia page that doesn’t trigger a KP 01:03 Why it is not advisable to rely on trusted […]

One of Tabasco’s Knowledge Panel Attribute Comes From WebFacts Generation 2!

Key Moments in episode 160 of the Daily Brand SERP series: 00:00 The Brand SERP for Tabasco 00:07 Tabasco’s great piece of branding 00:16 A typical product Brand SERP 00:27 What is in the Headquarters Knowledge Panel attribute? 00:44 Kalicube Pro’s Knowledge Panel Attribute Sources 01:28 Practical Tip: Tabasco’s KP Attribute comes from WebFacts 2nd […]

Where Does Google Find Pepsi’s Nutrition Facts?

Key Moments in episode 159 of the Daily Brand SERP series: 00:00 The Brand SERP for Pepsi00:07 Pepsi’s great Rich Elements00:22 The Nutrition Facts pulled by Google on their site00:41 Pepsi’s source code00:51 Where did the displayed Nutrition facts of Pepsi on their meta description come from? When crawling the web for information, Google likes […]

How Can Unilever Correct the Logo in their Knowledge Panel?

Key Moments in episode 152 of the Daily Brand SERP series: 00:00 The Brand SERP for Unilever00:07 They have four Rich Elements on the SERP!00:33 Great image management00:45 Unilever’s wrong logo01:30 Practical Tip: How to correct the brand image on the Knowledge Panel The Image Box on Unilever’s Brand SERP contains their brand logo and […]

Do Vertical Rich Sitelinks Help WestRock With Managing Their Brand SERP Management?

Key Moments in episode 151 of the Daily Brand SERP series: 00:00 The Brand SERP for WestRock00:08 An issue major corporations overlook00:29 What are Rich Sitelinks?00:47 New Rich Sitelinks format!01:08 Why are Vertical Rich Sitelinks great for Brand SERP management? Hats off to WestRock for nailing six incredible Rich Sitelinks on their Brand SERP! This […]