What Prevents ASUS From Doing A Disney?

Key Moments in episode 173 of the Daily Brand SERP series:

00:00 The Brand SERP for ASUS
00:09 What does “doing a Disney” mean in the Kalicube vocabulary?
00:27 Kalicube Tuesdays has managed to do a Disney
00:42 How can you tell they are doing a Disney?
01:06 Wikipedia prevents ASUS from doing a Disney!
01:14 Practical tip: Page 2 is the key to do a Disney

What Prevents ASUS From Doing A Disney?

In today’s Daily Brand SERP, I talk about a ‘doing a Disney’. A good example of this is the Kalicube Tuesdays Brand SERP, which owns and controls almost all the Bluelinks.

ASUS are doing a great job of controlling their Brand SERP: they have super Rich Sitelinks, and they are followed by a second set of results from the exact same site, which is pretty unusual. The reason for this is that Google sees the support section as the distinct area of the site, much like it would perceive a subdomain.

Although their site dominates, Wikipedia is sitting at the bottom, which is preventing ASUS from ‘doing a Disney’. But I point out that all they need to do is find a site on page two that they control and push it to page one 😉

A groovy trick that always works 😉

Watch until the end.

Kalicube’s #DailyBrandSERP January 14th 2022 presented by The Brand SERP Guy, Jason Barnard

Transcript:

Hi and welcome, I’m Jason Barnard. I’m The Brand SERP Guy and today, we’re looking at the Brand SERP for ASUS, the computer hardware company. And we’re going to be talking about ‘doing a Disney’, a little bit confusing, ASUS with Disney.

I’ll explain, ‘doing a Disney’ is to control with a domain you own, every single Bluelink on the left-hand side of your Brand SERP. Disney was the first example I’d seen. I’ve seen other examples since then, including one that we did ourselves with Kalicube Tuesdays. We ran an experiment to see if we could do a Disney with Kalicube Tuesdays, and we managed it every single Bluelink in the left-hand side, owned, controlled by Kalicube.

Now what’s interesting here is they’ve got these here at the top, their own home page, plus their Rich Sitelinks and then a second set of results from that exact same site now, that’s very unusual. The reason here is that Google sees the support section as a distinct area of the site, much like it would perceive a subdomain. So that’s a nice trick that ASUS have managed to play. Unfortunately, they don’t quite do a Disney because down here at the bottom, Wikipedia are preventing them from ‘doing a Disney’.

They could go on to page two and they could find perhaps there’s another site that they control. Push that up into page one, if they really wanted to do a Disney, but I’m not sure they’re interested in that. It’s only for me, intellectually interesting to see companies ‘doing a Disney’.

Thank you very much and I’ll see you soon.

By Jason Barnard

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.

Author: Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

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