The Knowledge Panel for Alexandra Lenas Refers To Her as “Wife of…”. can She Change That?

Key Moments in episode 172 of the Daily Brand SERP series:

00:00 The Brand SERP for Alexandra Lenas
00:10 Alexandra Lenas’s Knowledge Panel subtitle
00:23 How can she replace her subtitle?
00:51 Practical tip: An entity can change its KP subtitle by creating authoritative sources

The Knowledge Panel for Alexandra Lenas Refers To Her as “Wife of…”. can She Change That?

The subtitle of most celebrities in their Knowledge Panel most often indicates their careers in their chosen industries. However, this is not the case with Alexandra Lenas. Google displays her relationship with her husband Sean Parker as a subtitle, not who she is and what she does.

I have a groovy idea on how to change her subtitle so that she is not referred to in relationship to someone else, but by what she does. She can build an Entity Home and create corroborative information on authoritative sources that confirms that she has a career as an actress, singer and songwriter.

It’s absolutely awesome how she can still change Google’s mind, right? 😉

Watch until the end 🙂

Kalicube’s #DailyBrandSERP January 13th 2022 presented by the Brand SERP Guy, Jason Barnard

Transcript:

Hi and welcome, I’m Jason Barnard. I’m The Brand SERP Guy and today, we’re looking at the Brand SERP for Alexandra Lenas, who according to Google is Sean Parker’s wife. Now that’s a bit of a pity. Google is referring to Alexandra Lenas in relationship to her marriage to Sean Parker. Whereas just below actually says she’s an actress, a singer, and a songwriter.

So, what she would want to do, and what we’ve been doing at Kalicube is influencing the subtitle, Sean Parker’s wife, and change it to actress or singer or songwriter. How can she do that? She can create information on trusted authoritative sources that confirm that she has a career as an actress, a singer, and a songwriter, and that she has an existence outside of her relationship to Sean Parker.

Now, what Google has done is it attached itself to that important relationship that it’s found with somebody who is relatively more famous. But she can overcome that, by creating these authoritative references to her career actress, singer, and songwriter, and detach herself from that explicit reference to her marriage and not be represented by her marriage to somebody else but be represented by who she is and what she does.

Thank you very much and I’ll see you soon.

By Jason Barnard

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.

Author: Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

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