Thumbnail for Video: Wikipedia's Rich Sitelinks in the Middle of the Brand SERP on crocs's Brand SERP

Key Moments in episode 63 of the Daily Brand SERP series:

00:00 Brand SERP for Crocs
00:06 An image galley in a bluelink
00:54 Wikipedia rich sitelinks in the middle of this Brand SERP
01:20 Practical tip: Taking advantage of Google experiments

Wikipedia’s Rich Sitelinks in the Middle of the Brand SERP for Crocs

Google is doing a lot in terms of enriching Brand SERPs. Rich sitelinks at the top, Twitter boxes, Product Boxes and so forth…

Here’s another one, Wikipedia’s rich sitelinks. If you thought you could only find it at the top of the SERP, well not any more! In Croc’s Brand SERP, rich sitelinks appear right in the middle! An experiment from Google… I personally like it, so I’m hoping for more of these groovy experiments on Brand SERPs 🙂 Exciting!

Kalicube’s #DailyBrandSERP  September 9th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Crocs. Now, this Brand SERP is really interesting for multiple reasons and we’ll go through that pretty quickly. They rank number one, fine. They’ve got people also ask, but here we immediately see third result is that from their site, they’re actually showing Google is showing these an image gallery in a bluelink. We saw this for the first time last week. This is another example that Katrina from the Kalicube team sent me. I think she is seeing some of Google’s more advanced and exciting testing, which is wonderful. So, she’s sending me these through and this one is amazing because look, there’s another one.

There’s another one. And that’s some top stories with images as well. This is an incredibly, visually vivid and animated page. Google thinks that we as users want to see pictures of Crocs when we’re searching for Crocs. Now, if we look down here, this is what really caught my attention. We have rich sitelinks under the Wikipedia page in the middle of this SERP.

Usually in Brand SERPs, you only see them at the top. I’ve never seen this anywhere else. Now, what Google has done is it’s pulled all the chunks from Wikipedia. It’s done the normal sitelinks, but then it’s extended them and make them rich like this. This is probably just an experiment, but I would bet my bottom dollar that it’s something that the Google will do more in the future.

And this is not to do with the structure of your site, like rich sitelinks at the top of the page it’s to do with the organization of the page itself. So you need to structure your pages in order to potentially trigger these rich sitelinks. So maybe that’s something you can go back to today. Start looking at that because this kind of experiment isn’t gonna go away.

It’s going to become more and more prevalent. And this kind of feature I would bet will be more present in the future than it is today. So if you start today, you’ll be ready to take advantage when it does roll out worldwide. Thank you very much.

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