Key Moments in episode 10 of the Daily Brand SERP series:
00:00 Brand SERP for Safari
00:12 Safari with multiple search intent
00:22 Disadvantage of ambiguous Brand SERP
00:35 Practical tip: What a focused Brand SERP looks like
The browser wars takes on a new slant today – pitching Safari against Firefox for dominance of their own Brand SERP! One has an ambiguous brand name that could mean a lot of search intents for Google. The other is not ambiguous and user intent is pretty clear. Take a look at what an astonishing difference that makes for each.
Kalicube’s #DailyBrandSERP July 18th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi today, we’re looking at the Brand SERP for Safari, a browser with a very ambiguous name.
Now, here we have Safari. It could mean the browser. It could mean, one of these local businesses. It could mean I want to go on a Safari.
It could mean I’m looking for a definition. It could mean I’m wanting to buy. It could mean I’m looking for hidden tips and tricks. It’s incredibly ambiguous. And the Brand SERP reflects that is it Google’s giving people a lot of choice about what it is they actually mean. Whereas for something like Firefox, which isn’t ambiguous, the choice is made and the Brand SERP is very focused.
Thank you very much.
