Key Moments in episode 85 of the Daily Brand SERP series:
00:00 Brand SERP for M&M’s
00:08 M&M’s left rail
00:25 Great number of ads on the right rail
00:37 M&M’s knowledge panel and GMB
In this clip, I’ll take you from the top to the bottom of the M&M’s groovy right rail.
One distinctive characteristic of any SERP is that the left rail is almost always longer than the right rail, but in this Brand SERP, the right rail is double the length of the left rail!
What are the delightful search results lining up in this busy right rail? I’ll tell you, so watch until the end ????
Kalicube’s #DailyBrandSERP October 1st 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for M&M’s. Now let’s scroll down this left rail. We’ve got the official site. Absolutely delightful. People also ask, some news, Wikipedia and then at the bottom M&M chocolate’s related searches and M&M characters of which there are multiple characters, presumably the same suite, but in different colors.
Now, let’s have a look at the right rail. Starts off with ads, shop M&M I can buy online. As we go down there’s has quite a lot of ads there. There’s a lot to buy. There’s a lot of sales pushing by Google. And then down here, we have the knowledge panel, which explains what they are, Wikipedia, who owns them, who introduced them, some entity statements here.
People also ask in the right hand rail and M&M flavors and people also search for and the left rail has ended. And the right world continues because we’ve got local results. I might want to go to a shop and buy M&Ms in M&M’s World New York and so that right rail is probably about twice as long as the left rail in New York. Delightful. Thank you very much. See you soon.