How Many Entity Statements Does Oreo’s Knowledge Panel Show?

Key Moments in episode 169 of the Daily Brand SERP series: 00:00 The Brand SERP for Oreo 00:08 What makes their right hand side interesting? 00:22 Entity Statements in the KP 00:41 Why do you need to take control of them? 00:54 Oreo has four Entity Statements on mobile! 01:07 Practical Tip: Provide facts for […]

How Does Google Disambiguate the Ubiquitous Term – SPAM?

Key Moments in episode 158 of the Daily Brand SERP series: 00:00 The Brand SERP for SPAM 00:07 Entitic competition in a Brand SERP 00:27 How does Google disambiguates the results for this term? 00:55 Why do we call it SPAM? The Monty Python sketch explains 01:12 The origin of the SPAM email terminology If […]

KitKat Paints their Brand SERP with their Awesome Brand Color!

Key Moments in episode 147 of the Daily Brand SERP series: 00:00 Brand SERP for KitKat 00:18 Common meta issue of international brands 00:36 KitKat really nailed the red color throughout the SERP 01:03 Why Jason likes KitKat’s Brand SERP? I especially love this Brand SERP for two reasons. Number 1, it reminds him of […]

Chefman: a Product Shows the Parent Company in the Right Rail

Key Moments in episode 127 of the Daily Brand SERP series: 00:00 Brand SERP for Chefman00:08 What is Chefman?00:25 See results about with reviews00:42 What makes this Brand SERP unprofessional?01:02 Practical tip: Create a corporate website Chefman is an American brand of small kitchen appliances which is very popular so looking into this product’s right […]

Review Filter Pills Answer Popular Questions About Logitech M350

Key Moments in episode 110 of the Daily Brand SERP series: 00:00 Brand SERP for Logitech M35000:10 Thumbnails for Brand SERPs00:38 Filtering user reviews on the knowledge panel01:20 Where does Google pull these reviews from?01:33 Practical tip: Manage reviews in review platforms When looking for a product, customers often have pain points from the previous […]

Foreseeing the Drastic Change in iPhone 13’s Brand SERP

Key Moments in episode 81 of the Daily Brand SERP series: 00:00 Brand SERP for iPhone 1300:08 Brand SERP of a pre-release iPhone00:39 iPhone 13’s Brand SERP in the next few months01:05 Practical tip: Phenomenal change of Brand SERPs for products Brand SERPs evolve over time. None evolves more than a product Brand SERP from […]

Where do Reviews in Knowledge Panels Come From? Example: BMW i3

Key Moments in episode 76 of the Daily Brand SERP series: 00:00 Brand SERP for BMW i300:13 What’s in BMW i3’s left rail?00:37 The sources of ratings in the knowledge panel01:08 Practical tip: Keeping track of the review sites ranking on the left rail Buying decisions are increasingly based on customer reviews. Prospective buyers are […]

Two Countries. Two VERY Different Brand SERPs for Nutella

Key Moments in episode 55 of the Daily Brand SERP series: 00:00 Brand SERP for Nutella00:12 Facts results about Nutella when in Italy00:42 Consuming ideas about Nutella when in America Here’s an example of an astonishing difference in the intent of a Brand SERP distinction in two different search locations. Searching from Italy, results are […]

Different Pringles Flavors Only Available in New York? A KP Mystery

Key Moments in episode 51 of the Daily Brand SERP series: 00:00 Brand SERP for Pringles00:11 Pringles in searching from New York00:24 Pringles in searching from the UK00:31 Intriguing mystery on the availability of Pringle’s flavors Pringles Flavors are of course available all around planet Earth. But the knowledge panel for Pringles doesn’t reflect that […]