The Brand SERP GuyJason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.
Author: Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
Key Moments in episode 178 of the Daily Brand SERP series: 00:00 The Brand SERP for Toys R Us 00:11 Small criticism for their Rich Sitelinks 00:27 Small mistake on the Knowledge Panel subtitle 00:53 An off-topic MasterCard login page Google has overlooked an important piece of information for Toysrus! In its Knowledge Panel, Google […]
Key Moments in episode 177 of the Daily Brand SERP series: 00:00 The Personal Brand SERP for Jim Kwik 00:11 An ad for his clients at the bottom of the funnel 00:25 Brand SERP with great media strategy 00:40 Short videos from Facebook 01:07 Practical tip: Bring your social media and video strategy to your […]
Key Moments in episode 176 of the Daily Brand SERP series: 00:00 The Personal Brand SERP for Jonathan Franzen 00:10 Jonathan Franzen’s Brand SERP in New York 00:36 His Entity Home is missing in Denmark 00:56 Practical Tip: Google sticks to one language in the Right Rail In this episode, I go through the delightful […]
Key Moments in episode 175 of the Daily Brand SERP series: 00:00 The Brand SERP for Disney00:11 What does “do a Disney” mean?00:33 The Bluelinks Disney own in New York00:55 Disney in France01:17 Practical tip: Own every single Bluelink on your Brand SERP Definition of “Doing a Disney” from the Kalicube Vocabulary: A Disney /ˈdiznē/ (noun) – […]
Key Moments in episode 174 of the Daily Brand SERP series: 00:00 The Brand SERP for Blacklist Coffee Roasters00:08 Top spot is for the brand message00:23 Small criticisms for the Rich Sitelinks00:45 Repeated business reviews01:19 Practical tip: If Google can show a lot of reviews, it will Blacklist Coffee Roasters is an award-winning specialty coffee […]
Key Moments in episode 173 of the Daily Brand SERP series: 00:00 The Brand SERP for ASUS00:09 What does “doing a Disney” mean in the Kalicube vocabulary?00:27 Kalicube Tuesdays has managed to do a Disney 00:42 How can you tell they are doing a Disney?01:06 Wikipedia prevents ASUS from doing a Disney!01:14 Practical tip: Page […]
Key Moments in episode 172 of the Daily Brand SERP series: 00:00 The Brand SERP for Alexandra Lenas 00:10 Alexandra Lenas’s Knowledge Panel subtitle 00:23 How can she replace her subtitle? 00:51 Practical tip: An entity can change its KP subtitle by creating authoritative sources The subtitle of most celebrities in their Knowledge Panel most […]
Key Moments in episode 171 of the Daily Brand SERP series: 00:00 The Brand SERP for Bradley Cooper00:17 Does he have a social media account?00:41 What’s the reason he doesn’t have social media account? An article!01:10 Other celebrities who do not have their own social media accounts01:35 Practical tip: Google can recognise official accounts from […]
Key Moments in episode 170 of the Daily Brand SERP series: 00:00 The Brand SERP for Sawgrass Equipment, LLC00:28 Their Google Business Profile is all in one piece on the desktop00:38 Their super groovy left rail00:52 The full scroll of Sawgrass Equipment, LLC’s SERP on mobile01:11 What to expect on Filter Pills in 2022 or […]
Key Moments in episode 168 of the Daily Brand SERP series: 00:00 The Brand SERP for Nora Roberts 00:12 Can you spot what’s missing on her site? 00:28 Nora Roberts’ does not let Google access her website! 00:39 Her groovy own website with lots of her work 00:59 Why will not Nora Roberts let Google […]