Squid Game Mix Left and Right Rail on Their Brand SERP in the US

Key Moments in episode 118 of the Daily Brand SERP series: 00:00 Brand SERP for Squid Game00:11 Squid Game’s super rich left rail00:28 A typical knowledge panel for a movie00:43 How much is Google mixing the left and right rail?01:40 Why Brand SERP optimisation has become more difficult? It’s quite fascinating how Google dynamically organises […]

Informational Intent on The Morning Show’s Brand SERP

Key Moments in episode 98 of the Daily Brand SERP series: 00:00 Brand SERP for The Morning Show00:07 The functions of a Brand SERP00:35 Opportunities for users to dig deeper01:13 Practical tip: How Brand SERPs will appear in the years to come Brand SERPs sometimes serve primarily to navigate to the brand’s website, and sometimes […]