Key Moments in episode 11 of the Daily Brand SERP series:
00:00 Brand SERP for Fabulous
00:05 Finding a brand in an ambiguous SERP
00:30 Fabulous plus qualifier words
00:38 Practical tip: Using qualifiers in your branding strategy
At some time in our lives, we have all been frustrated when googling a brand with an ambiguous name… then found what we are looking for at the second or third attempt. What do we do? We ADD a QUALIFIER. And that is the way I found the Brand SERP for Fabulous. Join my wonderful Google journey today.
Kalicube’s #DailyBrandSERP July 19th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi today, we’re looking at the Brand SERP for Fabulous. Now, as you can see, it’s a dictionary definition. This is a typical brand name. That’s incredibly ambiguous, and we can see that the results are actually very, very. With all sorts of different results for Google trying to satisfy the different possible intents.
Now, what am I actually looking for here? It’s a specific Fabulous.
Now, I was looking for this one and in order to find it, you really need to add ‘self-care’ that’s what I would call a qualifier word.
So, if you have an ambiguous brand name, you would need to encourage your audience to search for your brand name. Fabulous, in this case with a qualifier, such as ‘self-care’ to get a Brand SERP, that looks as good as that.
Thank you very much.