Key Moments in episode 178 of the Daily Brand SERP series:
00:00 The Brand SERP for Toys R Us
00:11 Small criticism for their Rich Sitelinks
00:27 Small mistake on the Knowledge Panel subtitle
00:53 An off-topic MasterCard login page
Google has overlooked an important piece of information for Toysrus!
In its Knowledge Panel, Google shows “Clothing Retail Company” as a subtitle, which is not what the company truly is. The Wikipedia article about the company does indeed mention “clothing”, but that is not the brand’s main product.
Looking at the homepage Bluelink and Rich Sitelinks (here’s a case study for how to get Rich Sitelinks), which is located at the top of the SERP, “clothing” is not mentioned at all!
This might seem to be a small misunderstanding on Google’s part, but when trying to match the searcher’s needs with the company’s offers, topical authority and understanding are vital. So this is important and, of course, it can be corrected ???? .
Another detail on this Brand SERP is the off-topic MasterCard login page at the bottom! Hmmm, but maybe it’s related for some reason and if you know why, please leave a comment on YouTube ????
Watch until the end.
Kalicube’s #DailyBrandSERP January 21st 2022 presented by The Brand SERP Guy, Jason Barnard
Transcript:
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Toys R Us, an incredibly interesting Brand SERP from three different perspectives.
Number one, these Rich Sitelinks at the top are really good. They’ve got those categories. I would just make one criticism, small criticism. They might want to vary the meta descriptions in each of these to make them a bit more varied and more attractive for each of those different age groups.
The second thing I wanted to show you is that over here, Google thinks that Toys R Us is a clothing retail company and in Wikipedia, it actually does mention “clothing”, but only after toys and Toys R Us themselves over here, don’t mention “clothing” at all. That’s a bit of a miss on Google’s part. Certainly, something Toys R Us would want to correct given the description of their own site and their own company.
And as we scroll to the bottom, I found this and I just couldn’t resist showing it. What is that doing on this SERP? It has nothing to do with Toys R Us. When I click on it, I come to this page. I can’t see the connection. Perhaps you can, please feel free to point it out to me. If you have an idea.
Thank you very much and I’ll see you soon.
