Key Moments in episode 177 of the Daily Brand SERP series:
00:00 The Personal Brand SERP for Jim Kwik
00:11 An ad for his clients at the bottom of the funnel
00:25 Brand SERP with great media strategy
00:40 Short videos from Facebook
01:07 Practical tip: Bring your social media and video strategy to your Brand SERP
In Brand SERPs, Video Shorts are often led by Instagram Reels, TikTok, and YouTube #Shorts because of their vertical format. But for Jim Kwik’s personal Brand SERP, the video shorts come from Facebook!
Another unusual point is that the original videos are square, but Google crops them and displays them in a vertical format instead of the original format.
So this is the fantastic result of a great video strategy and a great social media strategy combined. Looks cool too ???? .
Kalicube’s #DailyBrandSERP January 20th 2022 presented by The Brand SERP Guy, Jason Barnard
Now, starting at the top. We have an ad. Now he’s trying here to monetize people who he feels a bottom of funnel, ready to buy his coaching courses. Great move.
If you feel that people searching your name are ready to buy. As we scroll down, we see his Knowledge Panel, which is delightful. And some People Also Ask, obviously, people are very curious about this person.
As we scroll down lots of videos. He’s obviously got a great media strategy because his Twitter Boxes are there too. And right down to the bottom, we get kind of a surprise. These short videos taken from Facebook. Generally, we expect to see these from TikTok and Instagram who have that vertical format pretty much nailed and also YouTube video #shorts. But here, these Facebook videos are square videos. And Google is showing them in this vertical format, presumably because it thinks it will still look great. I think the larger format probably never works, the widescreen format.
So if you have a great video strategy and a great social media strategy and you can bring the two together in this way on your Brand SERP, that’s going to look pretty cool and be really engaging for your audience.
Thank you very much and I’ll see you soon.