Do Vertical Rich Sitelinks Help WestRock With Managing Their Brand SERP Management?
Key Moments in episode 151 of the Daily Brand SERP series:
00:00 The Brand SERP for WestRock
00:08 An issue major corporations overlook
00:29 What are Rich Sitelinks?
00:47 New Rich Sitelinks format!
01:08 Why are Vertical Rich Sitelinks great for Brand SERP management?
Hats off to WestRock for nailing six incredible Rich Sitelinks on their Brand SERP!
This SERP feature is super helpful. It makes the user’s Brand search journey easier because it allows them to navigate specific parts of brand’s website directly from the SERP.
Up to 2021, Rich Sitelinks were shown in two columns. That is already very groovy but lately, we’ve been seeing some Rich Sitelinks in a one-column vertical format.
This new format gives brands control of more real estate at the top of their Brand SERP, so this new format is very positive for them. But when it comes to the user’s perspective, is the experience really better here? Hmmm, which format do you prefer?
Want to hear my take? Watch until the end 😉
Kalicube’s #DailyBrandSERP December 6th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for WestRock, who are a major corporation. And once again we have a major corporation who have a not very good description in their Brand SERP because they don’t have enough content in their page, written content in their page that allows Google to understand what it is they want to present to their audience on their Brand SERP. So Google is pulling information from the footer and it really isn’t very attractive, but that isn’t the point today.
The point today is these, Rich Sitelinks. Now these are the ones we’re seeing at the moment. We tend to see them around the world. I really liked them. They make it easy for your audience to navigate to a part of your site directly from the Brand SERP without needing to go through the home page, so it’s great for user experience. But Google is now testing this, which is Vertical Rich Sitelinks. I’m not sure to be honest which I prefer.
As a brand these Vertical Rich Sitelinks allow me to occupy more real estate at the top of the Brand SERP that I control. So that’s great. So from a Brand SERP perspective, as a brand owner, this is wonderful.
As a user, I’m not a hundred percent convinced. But if Google do maintain this vertical representation of Rich Sitelinks, that’s going to make Brand SERP management a little bit easier.
Since you’re already controlling with those Rich Sitelinks, a good third of that left-hand rail with your own site and access to different areas on your site, which is great for users and great for you controlling that brand message.
Thank you very much and I’ll see you soon.