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Corporation

Corporation

easyJet Imposing Their Grammatically Incorrect Capitalisation Brand Name

easyJet Imposing Their Grammatically Incorrect Capitalisation Brand Name

Corporation Reading Time: 2 minutes

Key Moments in episode 123 of the Daily Brand SERP series: 00:00 Brand SERP for easyJet00:07 A slightly strange knowledge panel title00:17 Imposing a grammatically incorrect capitalisation00:48 Can you also…

Rebranding From Facebook to Meta: The Brand SERP Perspective

Rebranding From Facebook to Meta: The Brand SERP Perspective

Corporation Reading Time: 3 minutes

Key Moments in episode 119 of the Daily Brand SERP series: 00:00 Brand SERP for Meta00:09 How quickly Google adapted to Meta’ launch01:23 Meta’s up to date knowledge panel02:03 Google…

What’s Wrong with Big Motoring World’s Accordion FAQ?

What’s Wrong with Big Motoring World’s Accordion FAQ?

Corporation Reading Time: 2 minutes

Key Moments in episode 117 of the Daily Brand SERP series: 00:00 Brand SERP for Big Motoring World00:18 Are they dominating their people also ask?00:29 Big Motoring World’s FAQ page01:07…

Bonhams Greet their Brand SERP Visitors Without a Description

Bonhams Greet their Brand SERP Visitors Without a Description

Corporation Reading Time: 3 minutes

Key Moments in episode 115 of the Daily Brand SERP series: 00:00 Brand SERP for Bonham’s00:08 Bonhams’ perfect left rail00:25 Bonhams’ knowledge panel and GMB profile00:37 One glaring problem in…

Leapfrogging Imperfect Results with YouTube Boxes in Xandr’s Brand SERP

Leapfrogging Imperfect Results with YouTube Boxes in Xandr’s Brand SERP

Corporation Reading Time: 2 minutes

Key Moments in episode 109 of the Daily Brand SERP series: 00:00 Brand SERP for Xandr00:08 Learning from Xandr’s knowledge panel00:28 What’s wrong with news article search results?01:01 Practical tip:…

Coca-Cola’s Owned Brand SERP Snippet Misses Their Brand Message

Coca-Cola’s Owned Brand SERP Snippet Misses Their Brand Message

Corporation Reading Time: 2 minutes

Key Moments in episode 108 of the Daily Brand SERP series: 00:00 Brand SERP for Coca-Cola00:08 Why Coca-Cola’s snippet is not so great00:39 Where did Google extracted the snippet?01:02 Practical…

How Long Does It Take for YouTube Boxes to Update in Sephora’s Brand SERP?

How Long Does It Take for YouTube Boxes to Update in Sephora’s Brand SERP?

Corporation Reading Time: 3 minutes

Key Moments in episode 104 of the Daily Brand SERP series: 00:00 Brand SERP for Sephora00:08 Brand dominance above the fold00:25 Real time control with Twitter boxes00:51 The New YouTube…

Questions You Might Want the Answer to in Deliveroo’s PAA

Questions You Might Want the Answer to in Deliveroo’s PAA

Corporation Reading Time: 2 minutes

Key Moments in episode 101 of the Daily Brand SERP series: 00:00 Brand SERP for Deliveroo00:16 Questions you didn’t you had00:36 Does Deliveroo belong to Amazon?00:43 Practical tip: What PAAs…

Starbucks: How Much Detail is Google Willing to Provide for a Cup of Coffee?

Starbucks: How Much Detail is Google Willing to Provide for a Cup of Coffee?

Corporation Reading Time: 2 minutes

Key Moments in episode 88 of the Daily Brand SERP series: 00:00 Brand SERP for Starbucks00:08 The coffee company and the cafe company00:29 Menu nutrition in the knowledge panel00:43 Where…

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