I think something BIG just happened in Google-Knowledge-Graph-World. The depth of the Knowledge Graph seems to have changed… for the deeper. The last #knowledgegraph update on November 12th was 4 times less volatile than any other previous. That was curious so I mapped the average number of entities returned by a query and there is an interesting “kink” (note: I rounded the data so that it is more obvious to see). having been stable for 7 months, it dipped by 6% the day before the update, the leapt 12 on the day itself.
The Brand SERP Guy is a pseudonym used by Jason Barnard in his professional role at Kalicube.
Jason Barnard is the founder and CEO of Kalicube. He is an author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management.