Key Moments in episode 41 of the Daily Brand SERP series:
00:00 Brand SERP for Yves Saint Laurent
00:06 Yves Saint Laurent in English Language
00:30 Yves Saint Laurent in French
00:34 Yves Saint Laurent in German
00:39 Yves Saint Laurent in Italian
00:43 Yves Saint Laurent in Spanish
00:48 Practical tip: Observe your international brand’s images across multiple languages
Some search results vary dramatically when you change the language (same exact search location). Searching Yves Saint Laurent from Charlotte, North Carolina, Google gives us a lovely Brand SERP in English. You’d expect the results to change when you switch languages, and they do… but how much do you think the images will change? A lot? A little? Not At all? Let’s see what happens to the photos in Yves Saint Laurent knowledge panel across multiple languages.
Kalicube’s #DailyBrandSERP August 18th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today we’re looking at the Brand SERP for Yves Saint Laurent. It’s a lovely Brand SERP and here it is in English, in Charlotte, North Carolina. Now, why did I say in English? Because I want you to notice that these images here in the knowledge panel are going to be different across multiple languages.
Now, I’ve been very careful to search every time in Charlotte, North Carolina, just using different languages. And here we go. Look at this. That’s in French, very different. This is in German, different again. This is in Italian, different again. And this is in Spanish different yet again. That difference in images in the knowledge panel, across languages in the same location – Charlotte, North Carolina is stunning. It’s really important to look after your images across multiple languages. If you’re an international brand or a famous person.
Thank you very much.
