Key Moments in episode 72 of the Daily Brand SERP series:
00:00 Personal Brand SERP for Captain Sensible
00:07 Who is Captain Sensible?
00:24 Knowledge panel hopping
01:01 How Google adapts as we learn
01:18 Practical tip: Keep track of the information Google presents about your brand
Knowledge panel hopping is a delightful way to pass some time on a rainy afternoon – you’ll almost always discover interesting stuff you didn’t know you wanted to know! As I spent a few minutes hopping on Captain Sensible’s knowledge panel, I learned something new about their adaptability.
After clicking an attribute in the knowledge panel we often land on a related SERP with an answer box. But the most interesting part is when we click “back” to go back to that knowledge panel, that attribute disappears! Google knows you’ve seen that information so it isn’t helpful anymore.
But there’s even more to this…
Kalicube’s #DailyBrandSERP September 18th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Captain Sensible. I love this because I used to play in a punk folk band and we played in Germany and we supported captain sensible once. And he was my hero when I was a kid when I was growing up in the countryside as a punk.
But that’s not the point today. The point is his brand SERP and particularly this knowledge panel. I’ll do what I call knowledge panel hopping, where we skip around from the knowledge panel and see different things as we go through it. So we’ve got born, full name, also known as, music groups. So if I click on also known as, it says what his name is, which we’d already seen, it’s got a different set of information.
It doesn’t show the knowledge panel. It shows a featured snippet. But then if I skip back a lot of that information, has now disappeared. And all I did was click on back. Google thinks that I’ve found the information I was looking for about captain sensible. Now, if I reload the page, that information reappears, so I can then click on full name and I get the full name in what is in fact an answer box with the knowledge panel on the side.
So as you can see, as I hop around. Google is showing me different information on the assumption that I have found the information I’m looking for, or I’m interested in different types of information that suddenly now offering me TV shows. So as we skip around knowledge panels and we start to research.
We get different information from Google about the entity or the brand or the company or the person that we’re searching for. And that’s something that brands, companies, people, music groups, in this case, music stars really should be paying attention to. As people hop around and research, the information Google is presenting in the knowledge panels in those answer boxes and in the featured snippets will change. And it’s all things that we need to pay attention to track and make sure it’s accurate and positive for our brand. Thank you very much. I’ll see you soon.
