Key Moments in episode 167 of the Daily Brand SERP series:
00:00 The Brand SERP for Chris Brown
00:12 Typical Brand SERP for a famous person
00:30 Why having readable logo is important?
00:53 Chris Brown’s Top Stories News sources differs in UK and India! 01:22 Practical Tip: News search results always depend on the relevance of people in a particular location
Top Stories is a universal feature, but the news the boxes contain is not. Why? Because Top Stories is a SERP feature and news is geo-specific information.
For famous people like Chris Brown, this SERP feature is common, and this feature is often present across multiple geo-locations. However, news sources and news articles can change slightly or massively. Why? Because news search results always depend on their relevance to people in a particular location.
Join me on this fun search journey in the UK and India.
Watch till the end!
Kalicube’s #DailyBrandSERP December 22nd 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Chris Brown, who is an American singer-songwriter, as you probably know.
Now, the whole Brand SERP looks very typical for a famous person like himself with the Videos and the YouTube channel and the Related Searches.
And here we are in London, and I wanted to focus on this new section at the top. You can see here billboard, the Sun, Audio Evolution, and something with a very small logo that I can’t read, which actually brings to mind the idea that with Google at least in mind, having your name visible within your logo so it’s readable, even in this kind of environment in this kind of context is a really good idea.
I’m not telling anybody to change their logo, but it stands out here. That would be great communication because I don’t know who they are, but that’s not the point here.
The point is in London, we’ve got these four sources and if we look over here, we’ve got four different sources, the three different sources and one the same. Very different news because here, I’m searching in India.
So the news that’s relevant to people searching Chris Brown in India is very different to the news that Google considers relevant to people searching Chris Brown in the UK.
So, news isn’t universal, news is relevant to different people in different ways, in different geolocations.
Thank you very much and I’ll see you soon.
