Thumbnail for Video: Google Asking for Human Corroboration for Facts, But Only in the US on Zhang Yiming's Brand SERP

Key Moments in episode 142 of the Daily Brand SERP series:

00:00 Brand SERP for Zhang Yiming
00:07 Knowledge Panel of Zhang Yiming
00:20 Google asks users to verify a Knowledge Panel fact!
01:00 Why only Americans can double-check the fact?

Zhang Yiming: Google Asking for Human Corroboration for Facts, But Only in the US

Google uses Knowledge Panels to help users understand and clarify facts about famous people. But in today’s Daily Brand SERP, Google is asking for help confirming a fact about Zhang Yiming.

Google is asking for help from its users to confirm the TikTok’s founder’s date of birth… and it’s easy: it only takes two seconds to help improve Google Search!

However, not all users can participate in the survey because this Knowledge Panel option is only offered to American residents. Hmmm. Quite intriguing.

Watch until the end 😉

Kalicube’s #DailyBrandSERP  November 27th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Zhang Yiming. Now I didn’t know who he was, but I can look over here on the right-hand side and I can see that he was the founder of TikTok and ByteDance. And Google has multiple facts about him born, net worth, title and known for.

Now, what’s intriguing here is that here, it isn’t as sure as it might at first appear about the facts. So it’s asking me as a user, to confirm or deny that his date of birth is indeed, April 1982. Is that true, is it not, or am I not sure? Now, I’m going to click I’m not sure, but the idea from Google is that it gets human beings to double-check the facts that it’s putting in the right-hand rail.

So that I’m not sure. It says thank you which is very kind of it because I’ve just spent two seconds of my time helping Google get its facts straight. But, one more interesting point. If I look in the UK, you can see it doesn’t ask me that question. So, right now it only seems to be asking Americans to double-check it’s fact and not people from the UK and other countries.

Could that be a mistake? Possibly? We’ll see.

Thanks a lot and I’ll see you soon.

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