Thumbnail for Video: Publisher Could Potentially Claim the Knowledge Panel on Stephen King's Brand SERP

Key Moments in episode 132 of the Daily Brand SERP series:

00:00 Personal Brand SERP for Stephen King
00:09 Typical left rail for a famous author
00:21 Unclaimed knowledge panel
00:27 How can he claim it?
00:39 Why is his publisher allowed to claim his KP?

Stephen King’s Publisher Could Potentially Claim His Knowledge Panel!

Stephen King is a very famous American author of horror and supernatural fiction. He has a knowledge panel of course but, like most people, he doesn’t pay close attention to it: his knowledge panel is still waiting to be claimed by its owner. Now, how can he claim it?

Google offers three of his official sites for him to get verified: Twitter, his website, and a Facebook account that doesn’t use his name. Hmmm, the latter seems suspicious so I investigated further and it is not an account Stephen King owns. It’s an page for one of his books controlled by his publisher’s Facebook account.

So, because they own the Facebook account that owns this page means that his publisher can claim his personal knowledge panel!

If you were an author with a knowledge panel, would you be comfortable for your publisher taking control of your personal knowledge panel?

I’ll share my take on that. So watch until the end 😉

Kalicube’s #DailyBrandSERP  November 17th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Stephen King, the American author. Looking at the left rail, fairly typical for a famous author, lots of information, questions, Twitter, Wikipedia, top stories, IMDB and other fiction writers and the richest authors. Apparently, that’s important.

On the right hand side, we have a delightful knowledge panel and he could claim it. Now, how can he claim it? We go through here with his Twitter account. This is the correct one with his website. This is the correct one, but this Facebook one caught my eye. Now this doesn’t look like Stephen King himself.

It looks like one of his books. And in fact it is. On Facebook, it’s a page about his book. Now, if we look a bit deeper, we can see that it’s penguin random house. That is his publisher.

So his publisher could potentially claim his knowledge panel for him, whether that’s a mistake on Google’s part or not. I don’t really know, but I personally would not be comfortable with the idea of a commercial company claiming my knowledge panel because it’s mine, it’s personal.

Thank you very much and I’ll see you soon.

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