Key Moments in episode 136 of the Daily Brand SERP series:
00:00 Brand SERP for Marie Forleo
00:10 Marie Forleo’s video boxes source
00:30 Good grip in the videos vertical 🙂
00:42 Why do the videos from her site doesn’t appear in Video Boxes?
01:17 Practical tip: Add video schema markup to her website
Even though Google provides its users with a videos vertical, it still often provides us with multiple groovy videos on the universal search results for a brand or a person.
However, the videos featured on these two SERPs can come from different sources: a random user’s Youtube channel, the entity’s YouTube channel, Twitter, Facebook… or better if it comes from the entity’s website.
Here, Marie Forleo’s website dominates her videos vertical, which is super groovy! But when looking at her Video Boxes on her Brand SERP, her YouTube channel holds full control.
How can her website also take control of the Video Boxes on the Brand SERP? The answer is simple: Schema Markup! Watch until the end 😉
Kalicube’s #DailyBrandSERP November 21st 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Marie Forleo, who is an American entrepreneur, and we can see she has a delightful Brand SERP. As we scroll down, very rich. She has loads of Rich Sitelinks, People Also Ask, Twitter Boxes, YouTube channel, Wikipedia, and I wanted to focus here on these videos.
We can see that these videos all come from YouTube, that her videos on her channel on YouTube. Now, if we switched to the videos vertical, we can see one comes from her channel. Then we have her site, we have her site, we have YouTube. Then we have her site again, and again, and again, and again.
Now, why don’t these videos from her site that are the same as the videos on YouTube appear in these Video Boxes? And the answer is incredibly simple. It’s that on her site, she doesn’t have any schema markup and Google will show videos with schema markup in these Video Boxes on the main SERP instead of YouTube, if you have schema markup.
The reason that likes to do that is because your page on your site has more context that’s going to be interesting to your audience when they’re searching your brand name than on YouTube, which is very generalist. So, here we can see that these videos on her site, do not have schema markup for that video. If she adds video schema markup to her website, she will almost certainly grab some of this real estate in the main SERP for her videos.
Thank you very much and I’ll see you soon.
