Key Moments in episode 71 of the Daily Brand SERP series:
00:00 Brand SERP for Adventure Island
00:06 Local search results from Southend on Sea
00:33 Adventure Island declaring their supremacy in Essex
00:53 Practical tip: How powerful can the brand message in a meta title influence a whole Brand SERP
How powerful is your meta title? Your title is a major factor to help your customers understand who you are and what you do, and whatever details you put in there will be front of mind for your audience when they google their brand.
Adventure Island makes a bold claim in theirs. That claim plants a seed in the user’s mind, and could help carry the user through to conversion… Of course, they then need to live up to the hype.
Kalicube’s #DailyBrandSERP September 17th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today we’re, looking at the Brand SERP for Adventure Island. It’s a theme park in Southend-on-Sea, in Essex. Now I’m searching in Southend-on-Sea, so I get the Google My Business panel over here on the right. I also get this delightful brand SERP with the images with the videos and with the related searches.
Assuming I’m interested in Adventure Island in Southend, I would be interested also in UK theme parks in general, as I travel around the UK. But the point today is this, which is seemingly innocuous, but saying themselves, they are the number one theme park in Southend-on-Sea, Essex is an indication of the control that they have on the message that their audience sees when that audience searches their brand name.
And that goes for everything in this left rail, everything that appears here you would want to control, because then you control the message that your audience is seeing when they’re researching you or navigating to your site, or in fact, your physical location. If we look on the right-hand side, controlling this information before we make the final decision, shall I go there with my kids?
Because it is indeed, the number one theme park in Southend-on-Sea. Thank you very much. I’ll see you soon.
