The Differences Between Desktop and Mobile Results on the Brand SERP for Sawgrass Equipment

Key Moments in episode 170 of the Daily Brand SERP series:

00:00 The Brand SERP for Sawgrass Equipment, LLC
00:28 Their Google Business Profile is all in one piece on the desktop
00:38 Their super groovy left rail
00:52 The full scroll of Sawgrass Equipment, LLC’s SERP on mobile
01:11 What to expect on Filter Pills in 2022 or in 2023?
01:50 Practical tip: User’s don’t necessarily know your GBP is put into chunks on mobile

The Differences Between Desktop and Mobile Results on the Brand SERP for Sawgrass Equipment

On desktop, Google’s results are split in two: left and right rail, whilst in mobile all the results are in one vertical scroll. In today’s episode, I points out the (quite significant) differences between these views.

On the fantastic desktop Brand SERP of Sawgrass Equipment LLC, the left and right rail are clearly separate. While on the mobile results they are mixed up. The Google Business Profile is split into chunks and different parts appear separately throughout the SERP! Also, the GBP has groovy Filter Pills that are not present on the desktop results (but I believe it will appear on desktop soon).

Check out how Google distributes their Google Business Profile information on mobile with me 🙂

Watch until the end!

Kalicube’s #DailyBrandSERP January 11th 2022 presented by the Brand SERP Guy, Jason Barnard

Transcript:

Hi and welcome, I’m Jason Barnard. I’m The Brand SERP Guy and today, we’re looking at the Brand SERP Sawgrass Equipment, LLC, who are a lawn mower store in Oklahoma. And today I wanted to focus on the vast differences there are between desktop and mobile results.

Now, I think we all know that they’re very different, but it’s rare that we look at them side-by-side, and really consider how different they are, especially for Google Business Profiles. Now, if we look here on the right-hand side, we see the Google Business Profile all in one piece. Lots and lots of information for me to investigate to learn more about this company.

And then on the left-hand side, the Bluelink results with lots of reviews, even more information but very much separated into the recommendations that I feel the left-hand side is giving and the facts that Google is presenting on that right-hand side. And then we moved to mobile, obviously it’s all in one scroll. So there isn’t that differentiation between left and right.

And we see first and foremost that the Google Business Profile is right at the top. And it’s got these Filter pills and I can investigate a great deal about this company by clicking on those Filter pills on mobile that I can’t do on desktop. Now, my bet is that these Filter pills will come to desktop sometime in 2022, maybe 2023. And I’m personally really looking forward to that because it’s going to make Brand SERP management much more interesting.

Now below that, we have all of a sudden here the homepage of that company, Sawgrass Equipment, then the Facebook then dnb.com, and then we start again with the Google Business Profile with what’s new from them with the Popular Times, and then we come back to Reviews, these have been pulled over what was on the left-hand side on desktop here between the Popular Times and the Google reviews from their Google Business Profile.

So that was just to emphasise just how much mobile and desktop differ. And the fact that your Google Business Profile is split into chunks on mobile and that they don’t appear together as one single big chunk. And that your users won’t necessarily know what’s being pulled from Google Business Profile, what is in effect on the left rail on desktop.

Thank you very much and I’ll see you soon.

By Jason Barnard

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.

Author: Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

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