Thumbnail Video: How To Trigger Rich Elements For The Short Left Rail on Aram Store's Brand SERP

Key Moments in episode 163 of the Daily Brand SERP series:

00:00 The Brand SERP for Aram Store
00:11 The super Rich Sitelinks of their left rail in the UK
00:23 Their groovy Google Business Profile that is longer than the left-rail
00:50 Practical Tip: How to fill Aram Store’s left rail with rich information to match up with their right rail? ????

How Can Aram Store Trigger Rich Elements for Their Short Left Rail?

For bricks and mortar stores, their Google Business Profile is crucial when it comes to customer needs because it’s the first thing they see when they search the company name.

On the other hand, Rich Elements on the left rail of the Brand SERP gives an overview of whether your business is active or not, how your audience interacts with you, and how you deliver your service.

On Aram Store’s Brand SERP, the Right Rail is much longer than the Left Rail. They manage their GBP well, but since it’s a local furniture store, I thought they might add some SERP Features like Image Boxes and Video Boxes to even up the lengths of the left and right rails… and also make their Brand SERP even more attractive to prospective clients.

The Twitter profile which can become Twitter Boxes is also a groovy option but it still needs a little more push to climb up the first page

Watch until the end!

Kalicube’s #DailyBrandSERP  December 18th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Aram Store, which is a furniture store in the UK in London.

Now, if you look over here on the left-hand side, we’ve got these Vertical Rich Sitelinks in the UK now, which is pretty cool. I’m starting to like them more and more.

And as we scroll down, we see Facebook, Instagram, and LinkedIn. And that will come into play in a moment because if we look on the right-hand side, they’ve got an absolutely beautiful Google Business Profile, lots of reviews, they’ve added their products, they’ve got questions & answers, they’ve got more reviews, they’ve got texts from their own store, plus some products and their social profiles. And it’s actually longer than the left-hand rail.

Now, why am I pointing that out? It’s because they’re doing a really great job on their Google Business Profile and there aren’t any Rich Elements on the left-hand side, and they could potentially given that they’re a furniture store have Image Boxes or perhaps Video Boxes.

I couldn’t find a YouTube channel, but I do see they’re quite active on Instagram and Facebook. And then if I look over on to page two, we can see that Twitter here is hovering on the brink of coming on to that first page with the potential for Twitter boxes if they can push it up to the top of the first page, get it active, get people engaging.

And they could fill this left-hand rail with more rich information, Images, Videos, Twitter Boxes, to match up to that amazing right-hand side that they’ve got already.

Thank you very much and I’ll see you soon.

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