Key Moments in episode 93 of the Daily Brand SERP series:
00:00 Brand SERP for Company
00:08 Great reviews from the GMB panel
00:27 The social dominance on their left rail
01:00 Practical tip: Your social profiles lets you semi-control your Brand SERP
Active social media efforts doesn’t just pay off with strengthened engagement and increased brand loyalty, it also pays off by letting you semi-control your entire Brand SERP!
A lot of local businesses rely on social media to achieve their marketing goals and that’s great! Here, Black Forest Wood Company successfully dominated their left rail with their official social profiles. Then an optimised GMB on the right hand side makes them super for an amazing Local Business Brand SERP. Brilliant!
Can any local business get a brand SERP this good? I’ll answer this intriguing question. Watch until the end 😉
Kalicube’s #DailyBrandSERP October 9th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Black Forest Wood, who are a woodworking supply store in Calgary, Alberta. Now at first glance, one might imagine, this isn’t gonna be an incredibly interesting Brand SERP but on contrary it’s really interesting.
On the right hand side, they’ve got the Google My Business. They’ve got some great reviews. They obviously pay attention to that. That’s wonderful. But the interesting stuff is on the left-hand side. They’ve got all their social and they totally dominate their Brand SERP with their social media. Now for a local woodworking company, I wouldn’t have imagined that the social aspect will be quite this dominant, but when you scroll through, they’ve got these great videos from YouTube. From their own YouTube channel, in fact. They’ve got images, then they’ve got Facebook, then YouTube again, then Instagram and Pinterest.
They have really taken over their local Brand SERP with social activity. That means that they control or semi control the entire SERP. That’s absolutely brilliant. And it’s something that any local business can do if they invest the time and the effort into their social media channels.
So, that’s a great thing to start thinking about. If you’re a local business, dominating your Brand SERP with your social media channels, that gives you the control alongside Google My Business on the right, makes you control your whole Brand SERP and it looks awesome. Thank you very much and I’ll see you soon.
