Here is a lovely new Rich Element (SERP Feature) Google is testing in the US. A carousel of videos from a YouTube channel. This is in addition to the usual video carousels, and the two can appear together as shown here.
It is the YouTube equivalent of Twitter boxes – recent activity from the brand’s channel. In the example below, the most recent is a few hours. So far, the fastest we have seen is 4 hours, but I imagine as this feature evolves, the speed will increase and we can expect to see updates within a few minutes, or perhaps few seconds, like Twitter Boxes 🙂
Google is really pushing videos. If you haven’t got a solid video strategy, now is the time to start, they are engaging for your audience, and look great (and can double up) on your Brand SERP.
