Feeling Curious SERP Rich Element

A new Rich Element being tested by Google that (if they go ahead and roll this out) will be big in the Brand SERP world.

Thanks to Brian Freiesleben for pointing this out and providing a video demonstration.

Feeling Curious provides more information around the topic or entity. So it will be present for Brand SERPs for films, music, musicians, actor and more where the user’s intent is informational / research.

I would imagine that this would not trigger for a user with navigational intent. So for a brand query that is simply navigating to a site, such as “Facebook” (an example Bing use as “pure navigational”),Feeling Curious would make no real sense. But for Kalicube, a lesser-known brand people are trying to learn about, this could one day become a feature.


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