Thumbnail for Video: Iconic Voice Convinces Google to Reveal its Knowledge Sources on Amazon Alexa's Brand SERP

Key Moments in episode 94 of the Daily Brand SERP series:

00:00 Brand SERP for Alexa
00:06 What is in Alexa’s left rail?
00:22 Tiny images in the knowledge panel
00:35 Google sites its source in the knowledge panel
01:09 Practical tip: Make sure Google gets the information from YOU

Alexa’s Iconic Voice Convinces Google to Reveal its Knowledge Sources

What reliable sources does Google trust for the information it shows in knowledge panels?

Generally speaking, the source of information in knowledge panels is a mystery. But here, Google reveals its trusted sources and cites them in full view!

The information about the actor who provided the original voice for Amazon’s Alexa is a great example. In the Alexa knowledge panel, Google cites the reference article that reveals who is behind the familiar but mysterious virtual assistant voice.

What could be Google’s next move and what should you be doing to take advantage is all in this clip. Watch until the end!

Kalicube’s #DailyBrandSERP  October 10th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Alexa. Now, as you would expect, we’ve got developers, we’ve got opportunities to buy, we’ve got information, we’ve got lots of videos, which we can watch to see what we can do with Alexa and the Wikipedia article, and then some ads at the bottom.

So far so good. Now on the right hand side, we have the knowledge panel and these images are amazing, tiny, tiny, tiny images, so it can get lots of images. So I get a really good idea. I like that from this perspective, for this particular product, but I wanted to focus on this, the voice actor, Nina Rolle and Google is actually citing the source from which it got that information.

Now that means that Google is now filling the knowledge panel, filling the knowledge graph with information that is crawling from the web and deciding that this information is true. And sometimes it will let us know where it got the information from. In this case, it’s IndiaToday who has given the information to Google that the voice actor for Amazon Alexa is Nina Rolle. And I think this is going to expand over the years to come. In fact, I know it’s going to expand over the years that come and we’re going to need to start to manage how Google finds the information and preferably make sure it gets the information from us and not from third party news sources.

Thank you very much and I’ll see you soon.

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