Case Study on the Power of Related Searches for Authors: Paula Hawkins
Key Moments in episode 7 of the Daily Brand SERP series:
00:00 Brand SERP for Paula Hawkins
00:07 Related searches for thriller authors
00:24 Related thriller authors to Paula Hawkins
00:41 Lucy Foley still gets her place without a Wikipedia page
Thanks to related searches, there are several imposters on Paula Hawkins’ Personal Brand SERP because they are from the same genre, that’s great visibility for them to a relevant audience. Looking deeper, we see Lucy Foley, an author with no Wikipedia page. How did SHE get in on the trespass action?
Kalicube’s #DailyBrandSERP July 15th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi today. We’re looking at the personal Brand SERP for Paula Hawkins. She’s a thriller writer, but we’re not actually interested in her today. We’re interested in this Related Searches for thriller authors.
Now, what’s interesting here is if I’m looking for Paula Hawkins, I’m probably also interested in other thriller writers and these thriller writers have got a place on her Brand SERP and are getting in front of her audience potentially, increasing their own audience.
And I’ll give you a little example here. Lucy Foley, who doesn’t have a Wikipedia page still has a Knowledge Panel still gets her place and still is recommended by Google as a similar writer to Paula Hawkins.
Thank you very much.