Key Moments in episode 157 of the Daily Brand SERP series:
00:00 The Brand SERP for Jennifer Lawrence
00:09 A collection of Tweets about Jennifer Lawrence
00:28 “Twitter feed” boxes now link through to their profile!
00:41 The feed updates regularly! 00:59 What are these special Twitter boxes for?
Twitter Boxes on Brand SERPs generally come from a person’s or a company’s Twitter account. But sometimes Google generates special Twitter Boxes for famous or trending entities.
This was the case for Manny Pacquiao’s Brand SERP back in August 2021, and is also the case for Jennifer Lawrence today.
These Tweets are updated every few seconds but the most surprising event here is Google now shows where the Tweet comes from which wasn’t the case before! Groovy!
Watch until the end.
Kalicube’s #DailyBrandSERP December 12th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Jennifer Lawrence, the actress. Now I wanted to focus today on these Twitter Boxes. We generally see Twitter Boxes that are feed of the Twitter profile of the person or company. And here, what we’re seeing is a collection of tweets about Jennifer Lawrence, presumably, cause she doesn’t have a Twitter account or her Twitter account isn’t active enough.
And what we see is that, previously when I’ve shown this on the Daily Brand SERP, we didn’t see who was actually posting. And here we now have a link through to their profiles. And second interesting point is I actually reload this page and you will see that these tweets update just as regularly, perhaps even more so, than owned Twitter channels that feed into Brand SERPs, especially with somebody like Jennifer Lawrence, where there’s an awful lot of Twitter activity around her.
And when we reload, we see that these tweets have changed. This is real time information for followers or people who are fans of Jennifer Lawrence. And for me, that makes total sense.
Thank you very much and I’ll see you soon.