Key Moments in episode 121 of the Daily Brand SERP series:
00:00 Personal Brand SERP for Will Smith
00:09 A knowledge panel trivia about him00:16 His shared mutual left rail
00:32 Trending people also search for
00:52 The one-way Brand SERP relationship
01:14 Practical tip: The exception to the reciprocal rule
People Also Search For is a cool Knowledge Panel feature suggesting related entities around an entity.
This list of entities (for a person) can be someone work-related, family-related or people in the same/close industry. These relationships are often reciprocal. For example Jada Pinkett Smith appears on Will Smith’s People Also Search For and Will Smith also appears on Jada Pinkett Smith’s People Also Search For.
But trending???? entities are an EXCEPTION. They get promoted to first on the line of the entities people are also searching for and the reciprocal rule for them doesn’t apply! Yet a more fantastic real-time data reflecting on the right rail 🙂
Watch until the end 🙂
Kalicube’s #DailyBrandSERP November 6th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Will Smith, the actor. Now, I just found out from his knowledge panel that he’s called Willard Caroll Smith, Jr. I didn’t know that very helpful knowledge panel today. On the left-hand side, we can see top stories, people also ask, Wikipedia, his Twitter feeds, his YouTube feed, which I love. There’s another Will Smith sharing his Brand SERP or sharing their mutual Brand SERP. Who’s a baseball player, it seems, but the point today was on this right-hand side, a small detail here. We can see that Cara Delevingne is trending.
And when one person is trending in terms of search volume, Google will tend to promote them to the top of the list for most of the people also search for, for other related people entities. Now, if we look at Cara Delevingne’s Brand SERP and knowledge panel, we see, that Will Smith is not in the people also search for. Kristen Stewart is at the top because she’s trending. Even more interesting, Will Smith isn’t even in any of these. So Google has seen a relationship that it sees a strong one way, but not necessarily as strong the other way. So, you can’t count on that reciprocal relationship. If Google is showing an entity in one knowledge panel as a people also search for, you won’t necessarily find that first entity in the second entity’s knowledge panel too.
Thank you very much and I’ll see you soon.
