Key Moments in episode 55 of the Daily Brand SERP series:
00:00 Brand SERP for Nutella
00:12 Facts results about Nutella when in Italy
00:42 Consuming ideas about Nutella when in America
Here’s an example of an astonishing difference in the intent of a Brand SERP distinction in two different search locations.
Searching from Italy, results are all about facts about the product and the brand. Whereas in the USA it’s all about eating – Google gives purchase options, rich how-to video boxes and recipe features.
So when you want business facts, search for Nutella from Italy and if you want help with consuming the delicious spread (or making your own to eat), visit its Brand SERP from America. This is so much fun 😉
Kalicube’s #DailyBrandSERP September 1st 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I am Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Nutella. More specifically the differences between the Brand SERP for Nutella in Italy and the Brand SERP for Nutella in America. Now, looking at this, what I’m seeing here is a lot of facts about Nutella, the product and the manufacturer of Nutella and questions like – Is Nutella from Australia?
I don’t know why people would think that, but they obviously do. And it may well be one of those mysteries of the universe that we never solve. But as we scroll down, when we’re in Italy, we’re looking at facts about the product and the company. With just a couple of things here of how to buy it or what we can do, how we can consume it.
Whereas when we look in America, once we get past – Is Nutella from Australia? We scroll down and we’re looking at recipes, we’re looking at where we can buy it. We’re looking at videos of how we can actually emulate, make Nutella at home. It’s very much what we do with the product, eating, making new things with Nutella using recipes or making our own Nutella at home.
Interesting distinction between Italy and America. I hope you enjoyed that.
Thank you for watching and I’ll see you very soon.