Thumbnail for Video: How Does Google Disambiguate the Ubiquitous Term on Spam's Brand SERP

Key Moments in episode 158 of the Daily Brand SERP series:

00:00 The Brand SERP for SPAM
00:07 Entitic competition in a Brand SERP
00:27 How does Google disambiguates the results for this term?
00:55 Why do we call it SPAM? The Monty Python sketch explains
01:12 The origin of the SPAM email terminology

How Does Google Disambiguate the Ubiquitous Term – SPAM?

If I were asked to list 10 avoidable things on earth, I think the one that gets the top spot would be SPAM.

There are two types of SPAM, and one is nicer than the other. The term that dominates today’s vocabulary is the junk email and content… and here I almost forgot the other one, which is the meat product.

But from a Brand SERP perspective, the meat product is the one dominating. They have done a good job in managing their Brand SERP, given how ambiguous (and ubiquitous) to the point that they have almost displaced the alternative meaning ???? .

There are only a couple of results for SPAM (junk content) and they are in positions that do not attract too much attention; some definitions from Wikipedia and Merriam-Webster, in the See Results About linking to a more specific search intent and the People Also Ask, which explains where this term actually came from.

Watch until the end ????

Kalicube’s #DailyBrandSERP  December 13th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for SPAM.

Now I had kind of forgotten that SPAM is in fact, a meat product and not just junk email. So, here we have the Brand SERP for SPAM and they have quite some competition because the term SPAM is so ubiquitous, which is kind of ironic because that’s what SPAM meant in the sketch that Monty Python wrote. And I’ll come to that in a moment.

If we look over here on the left hand rail, we’ve got some disambiguation here and some more here. And so SPAM the product have done a pretty good job that actually managing their Brand SERP or lucky job, perhaps. They’ve got these recipes and they really helped drown out that alternative meaning. As we can see here on the right hand side, Google’s offering those disambiguation results to actually go and look at email SPAM and spamming in general.

And if we look here, we can see why do we call it SPAM? And it’s all about the Monty Python sketch, where two people go into a greasy spoon café and try to order food and every single item on the menu has SPAM, or lots of SPAM in it. It’s pretty funny. And then if we look through and look at the result for SPAM sketch, we got the Knowledge Panel, which explains even more about it, and we can dig down and figure out what SPAM really was in the 1970’s, when Monty Python invented the concept of ubiquitous SPAM before the internet rather took it away and started using it for junk junk email and spamming.

Thank you very much and I’ll see you soon.

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