Key Moments in episode 54 of the Daily Brand SERP series:
00:00 Brand SERP for Investopedia
00:06 Navigating through Investopedia’s content
00:35 Carousel of the topics they write about in the knowledge panel
00:47 Learning about news publisher
01:12 Practical tip: Why the news publisher feature is great to have for blog sites?
Why do we visit blogsites? To find articles on topics we’re interested in of course 😉
With these user needs in mind, Google creates SERP features to help users get to articles that interest them as fast as possible. There’s the small search box exclusively for Investopedia… but better still, Google shows a selection of articles organised by topic in the Knowledge Panel. Really great navigating experience on Investopedia’s Brand SERP. Love it!
Kalicube’s #DailyBrandSERP August 31st 2021 presented by the Brand SERP Guy, Jason Barnard.
Daily Brand SERPs
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today we’re looking at the Brand SERP for Investopedia. Now, when people are searching Investopedia, apparently they’re really just navigating to the site to find articles they’re interested in most of the time, according to Google. What it’s done is it’s given them a search box here where you can type a term, for example, exchange traded fund.
I have no idea what that means. I found it earlier on their site. But you can see that Google’s giving some great results here, right on Google, still keeping us on Google, but allowing us to search the Investopedia site. That’s interesting to start with, and then we look down here and we’ve got topics they write about, and if you look here.
Google’s got a great grip with the latest articles in each of these different topics. And there are lots of them. I decided to have a quick look on Google, how and why that might be triggered. And here’s what they say. When you search for news publisher information to help you understand their credibility and the quality of their content will show up in the knowledge panel.
What info shows up Google using an algorithm to show information about publishers, depending on the amount and quality of information available. You may see these tabs writes about topics that are frequently covered by the publisher. And what Google has done here is added to the knowledge panel. It’s incredibly useful, simple navigational tool where I can go directly to an article if it interests me. Really great experience for somebody searching on Google for Investopedia, in order to visit the site, to read more about investment markets, stocks, banks, and so on and so forth.
Thank you for watching and I’ll see you very soon.