Key Moments in episode 56 of the Daily Brand SERP series:
00:00 Brand SERP for The North Face
00:17 The richest bluelink so far
00:46 Practical tip: How to get the upper hand when Google does an experiment on SERPs?
How far is Google willing to go in enriching Brand SERPs?
From time to time, Google experiments with incredible SERP features to try to improve the user’s search journey. And here we see it giving bluelinks a gallery of images! With this super rich user-eye-catching feature, it has become more informative and more clickable than all the other bluelinks lining up with just titles and descriptions. I like this. I hope it becomes a permanent feature. But most importantly, it is a sharp reminder that we should all keep an eye on our Brand SERPs 😉
Kalicube’s #DailyBrandSERP September 2nd 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I am Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for The North Face, the clothing company. They’ve got their ads at the top there they’ve got their site. They’ve got some sitelinks. They’ve got a knowledge panel on the right-hand side. Some shops and Twitter boxes, delightful, very rich SERP.
And then I saw this. Richer than I had imagined for a bluelink. I haven’t seen a gallery of images underneath the bluelink on desktop before. I find this incredibly interesting because it does demonstrate just how rich Google wants to make these SERPs and how far it’s willing to go to add images and visuals to the SERP so that its users get a better experience when they’re using Google.
This is probably just an experiment is something I saw once haven’t been able to reproduce it, but it does demonstrate the Brand SERPs are a great place to keep an eye on some of these experiments Google are doing. So you get the upper hand on your competition before Google actually launched these into the wild.
Thank you for watching and I’ll see you very soon.
