Key Moments in episode 147 of the Daily Brand SERP series:
00:00 Brand SERP for KitKat
00:18 Common meta issue of international brands
00:36 KitKat really nailed the red color throughout the SERP
01:03 Why Jason likes KitKat’s Brand SERP?
I especially love this Brand SERP for two reasons. Number 1, it reminds him of his childhood treats and number 2, KitKat’s brand color is his brand color too!
In a previous Daily brand SERP I showed how Tiffany & Co did a great job in making their brand color and visual image super consistent on their Image Boxes and image vertical. But KitKat really nailed it across multiple features right there on the Brand SERP.
Sooo groovy! Sooooo red! A big hats off for KitKat 😉
Kalicube’s #DailyBrandSERP December 2nd 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for KitKat. I love this Brand SERP, because I used to eat KitKats when I was a kid. Eating KitKats when you’re a kid, is a wonderful tongue twister that I just can’t quite say. Now, why did I want to look at this particular Brand SERP?
Well, number one, like a lot of brands, especially international brands, it seems they have a slight problem with meta description, the description on their page. Google is struggling to find something to show. I don’t think that’s ideal for the branding, but that’s not the point today. The point today, is how incredibly good the branding is in terms of color.
They really nail the red color. If we look over here on the right hand side obviously their products the KitKat is incredibly red, but as we scroll down, we see the Popular Products, still red their Twitter boxes still red.
We go down further, further, further. We find the recipes, they’re still focusing on that red. And then right to the bottom KitKat chocolates and KitKat bar still red. So, what I like here and obviously I would like it because I’m the Brand SERP Guy and I like red too, they’ve really nailed the branding, they’ve really stuck to that red color and that Brand SERP really stands out at least for the color branding.
Thank you very much and I’ll see you soon.