Steve Carell’s Entity Home has a Problem. What Can He Do?

Key Moments in episode 8 of the Daily Brand SERP series: 00:00 Brand SERP for Steve Carell00:11 Steve Carell’s knowledge panel00:27 Twitter as an entity home00:48 Practical tip: What could Steve Carell do? When Google can’t find a bio page you own (on your site), it might decide to use your social account as your […]

Case Study on the Power of Related Searches for Authors: Paula Hawkins

Key Moments in episode 7 of the Daily Brand SERP series: 00:00 Brand SERP for Paula Hawkins00:07 Related searches for thriller authors00:24 Related thriller authors to Paula Hawkins00:41 Lucy Foley still gets her place without a Wikipedia page Thanks to related searches, there are several imposters on Paula Hawkins’ Personal Brand SERP because they are […]

What Makes SE Ranking’s Brand SERP so Convincing to their Audience?

Key Moments in episode 6 of the Daily Brand SERP series: 00:00 Brand SERP for SE Ranking00:07 Great reviews on SE Ranking Brand SERP00:23 Practical tip: How to convince your audience with your Brand SERP We all know how important reviews are for a SaaS platform, especially for converting prospects in the consideration phase. But […]

Newspaper Blackout: Anatomy of a Brand SERP Strategy for a Book

Key Moments in episode 5 of the Daily Brand SERP series: 00:00 Brand SERP for Newspaper Blackout00:09 A great type of Brand SERP for a book00:33 Practical tip: Dedicate a site for a book Newspaper Blackout looks like a typical Brand SERP for a book. It is fairly representative of what a Book Brand SERP […]

Half a Fail From Merck with People Also Ask on their Brand SERP

Key Moments in episode 4 of the Daily Brand SERP series: 00:00 Brand SERP for Merck00:16 Interesting Fact about People Also Ask00:25 How many PAAs are answered by Merck00:41 Practical Tip: How to answer other PAAs on your Brand SERP Unlike most brands, Merck is doing a reasonable job on the People Also Ask on […]

Google Ads for Branded Terms: Hubspot Show us How it’s Done

Key Moments in episode 3 of the Daily Brand SERP series: 00:00 Brand SERP for HubSpot00:07 HubSpot’s paid ad on top of their SERP00:18 Tough competition bidding on this brand00:32 Practical Tip: Staying on top of the Google Ads competition Hubspot has a VERY impressive Brand SERP. They even have their own Ad right at […]

There’s One Glaring Omission on Domestika’s Brand SERP. What is it?

Key Moments in episode 2 of the Daily Brand SERP series: 00:00 Brand SERP for Domestika00:05 What makes a great Brand SERP?00:26 Their knowledge panel is MISSING!00:35 Practical Tip: How to trigger a knowledge panel Domestika’s Brand SERP is wonderful. It has most of the elements a fantastic Brand SERP should have… but ONE significant […]

How David J Lieberman Could Improve his Personal Brand SERP

Key Moments in episode 1 of the Daily Brand SERP series: 00:00 Brand SERP for David J Lieberman00:05 David J Lieberman’s knowledge panel00:26 David’s site ranks 3rd in the left rail on his Brand SERP00:46 Practical Tip: What should David do? David J Lieberman’s Knowledge Panel and top bluelinks look great. But there is a […]