Thumbnail for Videos: Surprises in Local Results Heads Up on The Home Depot's Brand SERP

Key Moments in episode 20 of the Daily Brand SERP series:

00:00 Brand SERP for Home Depot
00:03 Two surprises in the Home Depot’s Brand SERP
00:21 Their super rich knowledge panel
00:45 Their groovy GMB in Southall, England
00:56 Practical tip: You can’t own your Brand SERP around the world

Local Results Often Contain Surprises for Big Brands (Heads Up, Home Depot)

There could be a slight or massive change in the search engine results page when you search for something on Google in different geo-locations. That geo sensitivity also applies to Brand SERPs, even for world-famous big companies. Here, I’m taking a look at The Home Depot from a London, England perspective and find quite a surprise!

Kalicube’s #DailyBrandSERP  July 28th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi. Today, we’re looking at the Brand SERP for Home Depot. It’s actually called ‘The Home Depot’, which I didn’t know. They might’ve rebranded while I wasn’t paying attention. Now, if you look at this it’s a typical, but very rich Brand SERP on the left-hand side with images and top stories, lots of related searches, but you’ll notice I’m in London.

And that gives us a little bit of a surprise on the right-hand side. Now, over here on the right-hand side we have, of course the knowledge panel incredibly rich, really well filled out Google, obviously truly understands who the Home Depot is and what they do.

But if we scroll down, we’re in London and there’s a bit of a surprise. This tiny little shop down here, Home Depot in where is it? Southall in England in London. And that’s an interesting point about international Brand SERPs. You might assume. That you own your Brand SERP, but you don’t necessarily own your Brand SERP around the world.

Thank you very much.

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