Key Moments in episode 25 of the Daily Brand SERP series:
00:00 Brand SERP for Black Widow
00:03 Typical Brand SERP of a successful movie
00:27 Comparing PAAs when in New York and Canada
01:06 Why PAAs change in different locations
“Who is Black Widow in love with? & Who is Natasha Romanoff in love with?”
We are not going to answer those questions BUT we are going to look into the psyche of Americans and Canadians through the lens of the People Also Ask questions in Black Widows’ Brand SERP.
Did you know the queries we see on People Also Ask varies depending on the geo location? The gist of the questions are the same in CA and US but you’ll see quite a difference in the way people phrase questions in each country.
Kalicube’s #DailyBrandSERP August 2nd 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi. Today, we’re looking at the Brand SERP for the movie, Black Widow. It’s a movie I’ve never seen, apparently terribly, terribly popular and a very, very typical movie Brands SERP with a knowledge panel with a cast, lots of reviews, lots of stories, lots of links, lots of Twitter boxes and Marvel comic movies related searches.
That’s typical of a successful movie, but that’s not the point today. I’m going to talk to you about People Also Ask.
Now, what’s interesting here is this, this list of questions here, and we’re going to compare this in New York to Canada, “Who is Black Widow in love with?”
In New York they’re asking, “Who is Natasha Romanoff in love with?”
“Is Black Widow dead for good?”
“Does Black Widow die?”
The way people phrase questions and their approach to the question changes according to geo location, specifically countries, Canada, and the US have a very different way of asking, “Does Black Widow die?” And referring to Black Widow as Natasha Romanoff or Black Widow, her pseudonym. Thank you very much.
