Thumbnail for Videos: Super Geo Sensitive Related Searches for a Fashion Company on H&M's Brand SERP

Key Moments in episode 23 of the Daily Brand SERP series:

00:00 Brand SERP for H&M
00:30 Related searches in New York
00:38 H&M in the UK
00:51 Related searches’ geo sensitivity

H&M: Super Geo Sensitive Related Searches for a Fashion Company

Googling H&M, a big fashion brand, in New York and London. In each city (country) the Brand SERP shows almost the same bluelinks and SERP features… but looking at the bottom of the SERPs, there’s a delightful difference. The related searches are extremely location sensitive.

Kalicube’s #DailyBrandSERP  July 31st 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome. Today, we’re talking about H&M’s Brand SERP. Here we are in New York. We have their site at the top. Wonderful. We have the map pack, delightful. We have the Twitter boxes. Obviously they’re very active on Twitter. We have the top stories. And we have related searches, fashion companies.

Now, what I’m interested here is this – Zara, New Look, ASOS, UNIQLO, American Eagle Outfitters and Urban Outfitters.

If we look at H&M in the UK, very similar all the way down. As you will see there, but these are not the same. The related searches, the related fashion companies are very geo sensitive. What Google is showing [00:01:00] for H&M in America, in New York is quite different to what it is showing in the UK.

Thank you very much.

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