Key Moments in episode 16 of the Daily Brand SERP series:
00:00 Brand SERP for Costco Wholesale
00:04 Left rail analysis
00:41 What are entity statements?
01:03 Practical tip: What to do with entity statements?
People Also Ask in knowledge panels are common. They help us find important facts about a company, a person or other entity. We call them Entity Statements. Little known fact – they also appear in Google My Business panels! Here, I’m taking a closer look at Costco, who have two interesting entity statements… but neither of is answered by Costco. Answers from other sites is helpful, however, users still want to learn from the horse’s mouth 😉
Kalicube’s #DailyBrandSERP July 24th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi. Today, we’re looking at Costco Wholesale in San Francisco, surprisingly difficult to say Costco Wholesale in San Francisco. Try saying that seven times without fluffing your lines. But today we’re looking at the Brand SERPs. Now what, in particular about this Brand SERP? On the left-hand side, you can see that it’s all bluelinks, which is a bit of a pity you could expect to see some people also ask or some videos or maybe some Twitter boxes, but that’s not the question for today.
Now, what’s interesting here is this. Within their Google My Business, we have two basically people also ask, I’m calling them entity statements. Which are pulled from the web much in the ways people also ask would be shown on the left hand side. And it’s in a Google My Business panel. Google is suggesting some information, entity statements.
What is the pay? What is the salary they’re repeating themselves there, which is a bit foolish of them. And as you can see, Costco answer neither of them. What I would suggest to them is answering these two questions so that these questions in their own Google My Business panel are answered by themselves.
Thank you very much.