Key Moments in episode 15 of the Daily Brand SERP series:
00:00 Brand SERP for Amazon
00:04 Typical SERP features of a Big Brand
00:36 Transitioning from pure selling to branding
01:02 A great date in SEO history
01:16 Practical tip: Use the meta title for branding
For a long time, SEOs and business owners use meta titles to stuff keywords and promote their products. However, today after 17 years Amazon took a big, BIG step – in the US they changed their title tag from “Amazon.com: Low Prices in Electronics, Books, Sports Equipment & more” to “Amazon.com Spend less. Smile more” – a title aimed at their audience rather than search engines. GREAT move, Amazon.
Jason recorded a great a video about BigTech algorithms as children (including Amazon).
Kalicube’s #DailyBrandSERP July 23rd 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi. Today, I’m going to talk to you about the Brand SERP for Amazon massive company, as you would expect. Well, they’ve got the right at the top, then they’ve got that first spot. They’ve got the Twitter Boxes, that Top Stories, they’ve got Related Searches that you would expect and the Knowledge Panel over there on the right now.
What’s interesting about that? You’ll be stunned.
For the last 17 years, Amazon low prices in electronics books, sports… In America, it is now Amazon.com. Spend less. Smile more. That indicates from my perspective that they’ve moved from pure selling to branding and selling on the back of Amazon. [00:01:00] And how do I know it was 17 years and that they changed it on June the fourth?
Cyrus Shepherd pointed it out on Twitter, a date in SEO history, June 4th 2021, Amazon for the first time in 17 years finally updated its homepage title tag.
Absolutely brilliant. And I’m so happy that the world, the big companies are starting to realize that filling their meta title on that homepage is not there to sell their products. It’s there to brand themselves to their audience, their potential customers, their prospects, and also their existing clients. Thank you very much.
