Thumbnail for Video: Image Optimization is Needed on PetSmart's Brand SERP

Key Moments in episode 86 of the Daily Brand SERP series:

00:00 Brand SERP for PetSmart
00:08 A groovy Brand SERP control
00:32 Why are their image boxes disappointing?
00:43 Practical tip: Image optimization creates a significant positive change 😉

Image Optimization is Needed for PetSmart’s Brand SERP!

PetSmart has a super groovy Brand SERP. However, there’s a slight imperfection at the bottom. It looks like they would benefit from some image optimization.

Brand images are not just for your website, ads and social profiles. The aesthetic appearance of your brand’s core message that is reflected on your Brand SERP is also essential. It may seem a very small detail but a solid, consistent visual identity helps a lot in creating a solid brand message, and that makes your brand more attractive to your audience.

And always remember that customers want to be associated with a great brand ???? Watch until the end!

Kalicube’s #DailyBrandSERP  October 2nd 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for PetSmart. PetSmart, pet supplies, accessories, and products online. Delightful brand SERP. They’ve got their rich site links. They’re dominating the top. The rich sitelinks are useful. We have multiple stores in New York City.

Absolutely delightful people. Also ask they have the PetSmart Twitter account ranking there with the Twitter boxes, with lots of cute puppies and animals and then top stories. And then towards the bottom, just one small disappointment, these images. We’ve got the logo twice. Then we’ve got a shop which doesn’t look so very great.

And then some cute little puppies. Maybe they would want to work on their image boxes because if we look here with these lozenges and pills, Brooklyn, New York, Petco, PetSmart charities, treats and pet store. Google’s obviously got a good grip on who they are, what they do and who they serve, and maybe PetSmart could work on their image optimization to change these image boxes to look a little bit better, right at the bottom of the SERP. It seems like a small detail, but it definitely makes them look better. If they’ve got images that reflect more, what they do like this. Thank you very much.

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