Key Moments in episode 3 of the Daily Brand SERP series:
00:00 Brand SERP for HubSpot
00:07 HubSpot’s paid ad on top of their SERP
00:18 Tough competition bidding on this brand
00:32 Practical Tip: Staying on top of the Google Ads competition
Hubspot has a VERY impressive Brand SERP. They even have their own Ad right at the top, above the bluelinks. The interesting part here is that even though at least 5 competitors are bidding on their brand name, Hubspot are top every time. I’ll explain their strategy 😉
Kalicube’s #DailyBrandSERP July 11th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi today, we’re going to be looking at HubSpot’s Brand SERP and it’s really, really impressive. Look at that. That’s absolutely brilliant. But this ad in particular is incredibly impressive.
Now, why is that so impressive? I’ll show you. If you go to page two, we can see here. We’ve got HubSpot that went one, two, three, four, five of the competition, all bidding on the brand name. Why has Google only shown this one ad from HubSpot themselves at the top? That’s because they’ve taken the time, to make the effort to ultra optimize their Google ads campaign on their exact match brand term.
That’s a good piece of advice. Even when you’ve got a quality score of 10 out of 10, keep optimizing. That’s what you’ll end up with. Brilliant. Get rid of the competition.
See you later. Thanks!
