Key Moments in episode 2 of the Daily Brand SERP series:
00:00 Brand SERP for Domestika
00:05 What makes a great Brand SERP?
00:26 Their knowledge panel is MISSING!
00:35 Practical Tip: How to trigger a knowledge panel
Domestika’s Brand SERP is wonderful. It has most of the elements a fantastic Brand SERP should have… but ONE significant feature is missing. Find out what it is, and what they should do to fix the issue.
Kalicube’s #DailyBrandSERP July 10th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Today, we’re looking at Domestika’s Brand SERP, which is actually pretty impressive. They’ve got that top result. They’ve got the rich sitelinks. They’ve got the people also ask, they’ve got their Twitter boxes and multiple delightful, wonderful bluelinks. With some images and related searches. That’s a great Brand SERP, but there’s something missing.
Now, what’s missing from this Brand SERP is here on the right hand side. There is no knowledge panel. That’s a major miss by Domestika and it would be pretty easy for them to trigger that knowledge panel.
All they need is to create the entity home. Direct all of their social media sites and all of the reference to them, to that entity home, build up their knowledge presence in Google’s brain. That way, in which case they will then end up with a knowledge panel. Good luck, Domestika.
